Hyundai

Hyundai stand at the Goodwood Festival of Speed 2023.

Milani Creations was part of the delivery team for the Hyundai stand at the Goodwood Festival of Speed 2023.

Our scope included the technical design, fabrication, and installation of key structural and display elements, ensuring precision, quality, and seamless integration throughout the stand.

As the largest and most visually striking activation at the festival, it became a major focal point for visitors. Drawing attention through its dynamic architecture, immersive technology, and engaging brand storytelling.

The result was a standout activation that not only showcased Hyundai’s innovation and performance but also reinforced its position as a leader in automotive design and future mobility.

Client
Hyundai
Year
2023
Location
UK
Project type
-
Scope of work
-
Hyundai Stand At The Goodwood Festival Of Speed 2023. (14)

The Challenge:

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Hyundai Stand At The Goodwood Festival Of Speed 2023. (1)
Hyundai Stand At The Goodwood Festival Of Speed 2023. (4)

The Idea:

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

The Solution:

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Hyundai Stand At The Goodwood Festival Of Speed 2023. (5)